Booker's

Booker Noe, grandson of the legendary Jim Beam and the company's master distiller for over forty years, had a clear preference: he liked to drink his bourbon undiluted and unfiltered, straight from the barrel. What began simply as a personal Christmas gift to family and friends became a radical commercial experiment in 1988 - Booker's was the first widely available "uncut, unfiltered" bourbon in the US, typically bottled at barrel strengths of 120 to 130 proof. This bold idea, launched at a time when gin and vodka dominated the American spirits market, is now regarded as the spark that ignited the entire "barrel proof" movement that revitalised the bourbon industry.

Booker's

Food information

Natural Colour

Content: 0.7 Liter (€104.27 / 1 Liter)

Available, delivery time: 1-3 business days

€72.99

Details & Buy

Why is Booker's "uncut and unfiltered"?

Booker Noe preferred his bourbon exactly as it came out of the barrel - without water dilution and without filtering, giving the whiskey its unusually high, natural barrel strength of 120 to 130 proof.

How did Booker's start as a commercial brand?

Noe originally gave the bottling away privately to friends and family at Christmas - it wasn't until 1988 that it became an official, retail-available product that sparked the entire barrel proof movement.

Flavour profile

Taste: Extremely bold and concentrated with caramel, toasted oak and intense vanilla - each batch ages 6 to 8 years at the centre of the rickhouse.

Recommended enjoyment: Taste with a few drops of water, to enjoy the full richness of flavour at reduced alcohol intensity.

Start with Booker's.

Facts and figures

Created by Booker Noe, grandson of Jim Beam. Commercially launched 1988 - the first widely available barrel proof bourbon in the US. Aged 6-8 years, natural strength typically 120-130 proof.