El Ron Prohibido
Despite what the name suggests, El Ron Prohibido doesn't come from the Caribbean but from Penjamo, Mexico - and its history stretches back to the 18th century. At that time, Spanish ships brought sweet wine to America in barrels and, for the return journey, simply filled the empty casks with a home-distilled sugar cane spirit called "Chinguirito". Because excessive consumption caused social problems, King Felipe V of Spain banned the drink - hence the name "El Ron Prohibido", the forbidden rum. Centuries later, the original historic recipe was rediscovered and revived using the traditional solera method otherwise used for sherry and brandy.
Content: 0.7 Liter (€41.41 / 1 Liter)
Available, delivery time: 3-6 business business days
Content: 0.7 Liter (€32.84 / 1 Liter)
Available, delivery time: 1-3 business days
Code: Halloween26
Content: 1.75 Liter (€36.57 / 1 Liter)
Available, delivery time: 1-3 business days
Why is it called "the forbidden rum"?
The predecessor spirit "Chinguirito" was banned in the 18th century by King Felipe V of Spain, as excessive consumption was causing social problems. The brand name deliberately recalls this historical ban.
Why is a Mexican rum aged using the Spanish solera method?
The solera method originally comes from Spanish sherry and brandy production and was brought to Mexico by Spanish colonisers - El Ron Prohibido preserves this historical connection in its maturation process to this day.
Flavour profile
Taste: Soft and sweet with caramel, vanilla and a fine wood spice from solera maturation; the "Habanero" variant adds extra roasted and tobacco notes.
Recommended enjoyment: Neat or on the rocks as a digestif; its round sweetness also works well in simple rum cocktails.
Start with El Ron Prohibido Reserva 12 Year Old.
Facts and figures
Historical origins 18th century, Penjamo, Mexico. Predecessor drink "Chinguirito", banned under King Felipe V. Aged using the solera method (sherry/brandy tradition). Range spans 12 to 22 years including the Habanero variant.