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Seagram's 7 Seven Crown 40%vol. 1,0l

Fact Sheet: Seagram’s 7 Seven Crown at a Glance

  • American blended whiskey: USA, 40% ABV, 1.0 l
  • Composition: Blend of straight whiskey and neutral grain spirit – the straight whiskey share is about a quarter
  • Production: Distilled in Indiana, blended and bottled in Norwalk, Connecticut
  • Classic drink: The “Seven and Seven” – Seven Crown with 7 Up
  • Character: Light, soft and vanilla-toned

Profile: What Makes Seagram’s 7 Seven Crown Special

Seagram’s Seven Crown came onto the market in 1934, shortly after the end of Prohibition. The blend was created by Seagram master blender Lewis H. Wattle, and thanks to a big marketing push, contemporary design and an approachable taste it became the best-selling whiskey in North America within its first year. Today the brand belongs to Diageo.

Seven Crown is an American blended whiskey: a blend of straight whiskey and neutral grain spirit in which straight whiskey makes up around 25%. That explains its deliberately light, uncomplicated body. It is distilled at MGP in Indiana and blended and bottled by the Seven Crown Distilling Company in Norwalk, Connecticut.

Seven Crown also owes its reputation to a drink: mixed with 7 Up it makes the “Seven and Seven”, one of the most popular drinks in the USA in the 1970s. Tried neat or on ice, it offers a warm, soft whiskey with oak, caramel and vanilla – uncomplicated and pleasant.

Tasting Notes: What Seagram’s 7 Seven Crown Tastes Like

  • Nose: Warm, soft aromas of oak, caramel and citrus fruit, plus distinct almond and a delicate, biscuity note
  • Palate: Light and elegant with a slight sweetness, some toffee and some vanilla, then the spicy oak again
  • Finish: Soft and pleasant, with distinct vanilla returning and a creamy aftertaste
Bottler: 7 Crown Distilling Company
Alcohol: 40%vol.
Coloured: contains Colour
Volume: 1,0l
Manufacturer: Seagram's - Diageo plc, Lakeside Drive Park Royal NW10 7HQ London, Großbritannien
Country: USA
Product Type: Blended Whiskey
Product Category: Whisky
Product brand: Seagram's
Smoke: non smoky
Responsible food business operator: Pernod Ricard Deutschland GmbH, Habsburgerring 2, 50674 Köln, Deutschland

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